Major-Brands



=__Major Brands__=

A brand defines a product and has the possibility to carry a great deal of goodwill. It can evoke emotions in a consumer and has the power to portray status and a certain image. As with any kind of alcohol, there are of course those recognizable brands that define the type of drink. For vodka it is Smirnoff, for beer it may be Corona, for gin it is Beefeater. Below are three of the most popular whisky brands.

**Johnnie Walker**



Johnnie Walker is a brand of Scotch whisky which is made in Ayrshire and Kilmarnock in Scotland. It is the most widely recognized and distributed brand of whisky in the world, being sold in globally with sales over 120 million bottles. Johnnie Walker was first created by John Walker in 1820 who used to sell whisky out of his grocery shop in Ayrshire, Scotland. His descendants have worked tirelessly to make the blended Scoth whiksy popular and today it is synonymous with fine Scotch.

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**Chivas Regal**

Chivas Regal is a high end blended Scotch whisky which was originally produced by the Chivas Brothers. The brand was founded in 1801 in Aberdeen, Scotland. It is one of the best selling high end whiskies in the world available globally and is accredited with being the best Scotch whisky brand in Asia Paciffic and Europse. It is also rated one of the world's most powerful spirit brands with an astounding sales growth of 40% over the last four years.

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**Crown Royal**

Crown Royal as a brand was founded by Samuel Bronfman in 1939 to mark the historic occasion of the first Royal Tour of Canada by King George the VI and Queen Elizabeth. The whisky was pakcaged in a crown shaped bottle and packaged in a regal purple bag. It came to be for sale in Canada in 1964. It is a blended whisky which is 40% alchohol and 80 proof. It is also accredited as being the most popular Canadian whiksy in the United States.

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